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How I test three intros before anything goes on Instagram
Record the video once, record three different openings to it, and let TikTok decide which one to keep.
When a reel does not land, you cannot tell from the outside whether the idea was wrong or the first two seconds were. Both failures look identical in the metrics you get back.
So the opening gets tested somewhere that being wrong is cheap, and only the winner goes to Instagram.
The method
- Record the body of the video once. That part does not change.
- Record three different intros to it.
- Post all three on TikTok, not Instagram.
- Wait a full day, then read engagement rather than views.
- Move only the one that performed to Instagram.
TikTok goes first because the audience there is not mine yet. An intro that fails there costs nothing that matters. The same failure on Instagram spends reach with people who already follow me.
That is the whole method. Everything below is what decides whether it actually tells you anything.